About Us
We are the industry leader in Financial Parenting focused on wealth stewardship, inheritance preparation, and, most of all, raising the next generation of purposeful children.
BOUNCE10 VALUESWe Believe
Preparing is better than repairing. We believe children are ready for meaningful conversations about money far earlier than most adults expect. We engage when curiosity is high, habits are forming, and values are still taking shape.
Families are the best teachers. The moments that matter most don’t happen in lectures or spreadsheets; they happen at the dinner table, on car rides, during play, and in everyday decisions.
You don’t have to go it alone. With the right guidance, tools, and support, financial parenting can feel natural, joyful, and deeply connecting rather than heavy or intimidating.
Wealth is so much more than money. We believe money is only one part of a child’s financial readiness. Moral compass, moral courage, character, confidence, values, and self-awareness matter just as much and must be nurtured alongside financial skills.
In the power of small, consistent acts that compound over time. We believe lasting impact doesn’t come from grand gestures, but from small, repeated moments of learning and connection that add up over a childhood and echo across generations.
UNIQUE COMPLEXITYThe Reality of Today’s Families
Today’s families share a deep desire to prepare children for financial well-being while protecting their safety, curiosity, and sense of possibility. Todays’ families are:
Navigating privilege and responsibility at the same time
Wanting children to be capable, not dependent
Feeling unsure how or when to talk about money
Carrying anxiety about values, legacy, and family harmony
Juggling good intentions with limited time and constant distraction
Sound familiar? You’re raising children in a world of abundance adds a unique layer of complexity. You want to give their children every opportunity, without giving them the wrong messages. It’s natural to worry about entitlement, responsibility, and whether their children will be ready for a future that feels increasingly uncertain - Bounce10 can help with that.
Meet Joline
JOLINE GODFREY has been an innovator in financial education and well-being for families for over three decades. Since 1992, she has been a pioneer in the movement to increase financial intelligence among young people.
Innovator of a unique developmental approach to financial education, Godfrey's introduction of the financial apprenticeship stage of life has given parents and community leaders revolutionary tools for becoming better money mentors for kids.
Early Investment Builds Financial Resilience
Most financial education arrives after patterns are already formed when habits, anxiety, and misunderstandings require repair. By then, conversations can feel loaded, emotional, and stressful for everyone involved.
Between the ages of 4 and 10, children are forming habits, beliefs, and expectations that last a lifetime. This is when guidance compounds—quietly, positively, and with far less friction. Bounce10 helps families recognize and use these moments with intention and ease.
TRADITIONAL EXPERIENCE
Financial education deferred until adolescence
or adulthoodSkills taught in isolation from values
Conversations triggered by problems or pressure
Confidence eroded before it’s built
BOUNCE10 EXPERIENCE
Start early—when children are curious and receptive
Build skills alongside values, language, and confidence
Use play and everyday moments, not lectures
Support parents before anxiety takes hold
BOUNCE10 MEMBERSHIPA Box, a Journey, a Community
Games, puzzles, books and activities introducing skills and ideas that lead children to financial readiness arrive on your schedule
Continually refreshed activities and experiences, access to MoneyScore™ stage-based assessments, and a personal navigator to coach you through each milestone
Parents, grandparents, trusted advisors and mentors connect with one another and the Bounce10 team through web resources and live gatherings
Raising Grounded Kids in Affluent Families
Bounce10 is designed for families raising children in the context of wealth who want to be thoughtful, proactive, and intentional about the values and capabilities their children develop.
Our members are parents, grandparents, and caregivers who:
Want to raise grounded, capable, and responsible children
Worry about entitlement and prefer to address it early and constructively
Value expert guidance and curated tools over generic solutions
Believe childhood should be joyful, not rushed or over-engineered
Care deeply about family connection, identity, and long-term impact
Bounce10 is especially well-suited for families with children ages 4–10, when curiosity is high and foundational habits are forming. Our experts also regularly support families raising tweens and teens, and help grandparents participate in meaningful, values-aligned ways.
Bounce10 may not be the right fit for families looking for quick fixes, one-time lessons, or purely academic financial instruction. Our work is relational, developmental, and designed to grow with your family over time.
Return on Integrity
Bounce10 is not about having all the right answers—it’s about building confidence through experience.
As families move through the Bounce10 Journey, parents gain clarity, language, and reassurance about how to engage children around money and responsibility. Children develop real, age-appropriate skills while building confidence, curiosity, and a healthy relationship with wealth.
Over time, families often notice:
More natural, less charged conversations about money
Increased confidence and independence in children
Stronger alignment around shared values and expectations
New moments of connection across generations
A growing sense of calm about the future their children are preparing to inherit
Bounce10 meets families where they are and supports them as they grow—helping parents feel steady and supported, and helping children become capable, thoughtful adults ready to navigate a complex world.
