The F.I.S.H.™ acronym—financial, intellectual, social, and human—is part of a Bounce10 program that helps kids realize value beyond money.

Develop Their Sense of
Wealth, Worth, and Power

The Education Gap
Most financial education programs stop at budgeting. Bounce10 goes further, exploring the many forms of value: financial, intellectual, social, and human capital. Through activities, Bounce10 kids gain a broader view of value and wealth.

Why F.I.S.H. is Essential for Financial Parenting
Families experience wealth in many forms, but may struggle to describe their wealth in other than quantitative terms. F.I.S.H. expands the very idea of wealth, and gives families language and concepts that connect values with family priorities, both financial and non-financial.

The Result
By exploring questions like, “Are we rich? Are we poor? Who am I? Who is my family in the community? What’s important in my family?” they’ll understand life in the context of abundance.

Financial capital: Your financial resources and your ability to use them. This includes how to leverage the experts and intellectual resources available (advisors, expert consultants, experience, etc.) as well as financial skills like:

  • Reading an income statement.

  • Properly assessing a business plan.

  • Comfort and comprehension in analyzing the business pages of the newspaper.

  • Managing a basic budget or maintain a FICO score.

Intellectual capital: what you know and what you’ve learned. It's the skill you developed when you built a house; it's the cake recipe and ability to bake that cake you inherited from your great-great grandmother. It's the degrees from schools you earned, the experience you've acquired over time, the Pulitzer Prize or the Rotary Club honor you received.

Social capital: Networks, community, and good will. It's your membership on the boards and club networks you're part of, the good will you've built in the community through your family foundation, your relationships with your sports team members, and your awards for leadership.

Human capital: Your values, legacy, history, sense of ethics. It's the stories Grandma shared with the family, the house you celebrated holidays in, the story of your grandfather's origins, the work ethic you share with your sister (or not), the love of hiking you share and the camping trips that are a tradition among cousins.